Meet The CEO
Aletté-Johanni Winckler
Meet Aletté-Johanni Winckler
Visionary. Entrepreneur. International Speaker. Bestselling Author. Image Consultant. Builder of People.
If there is one thing that defines Aletté Winckler, it is this: she sees the gold in people before they see it in themselves.
Everything she has built is driven by one unwavering mission—to help people discover their identity, grow in confidence, and become everything they were created to be.
As the Founder and CEO of SA Image Academy International, Aletté has established one of Africa’s leading Image Consulting Academies, equipping students from more than 23 countries with internationally recognised qualifications, purpose-driven leadership, and the confidence to transform lives.
Her passion for transformation extends far beyond the Academy. Through The Confidence Co., she is investing in the next generation by developing confidence, character, and leadership in girls as young as 7 through programmes such as Girl-School, Girl-Smart, Girl-Smarter, and Girl-Savvy. Her heart is simple: when we build strong foundations in childhood, we raise confident women for the future.
As co-founder of The Exodus Experience, she has helped thousands of people pursue physical, emotional, and spiritual transformation, while Radicle Retreats creates life-changing spaces where people can pause, reconnect, and be renewed.
Always looking ahead, Aletté is also the visionary behind Pocket Stylist, an innovative digital platform transforming the way Image Consultants serve their clients through cutting-edge technology and professional consultation tools.
Her influence reaches far beyond the stage. As an international bestselling author, Aletté has written books for every season of life—from babies and young children to adults—because she believes confidence, identity, and purpose should be nurtured from the very beginning.
Professionally, Aletté is South Africa’s first AICI Certified Image Consultant and holds the prestigious AICI Certified Image Professional (CIP) designation—the highest professional Image Consulting certification currently held in Africa. Yet, despite every qualification and achievement, she believes her greatest success will never be measured by awards or accolades, but by the lives she has helped transform.
Known for her contagious enthusiasm, innovative thinking, infectious sense of humour, and unwavering belief in people, Aletté has an extraordinary ability to inspire others to dream bigger, live bolder, and step confidently into their calling.
She is also a devoted wife to Heinz Winckler, a proud mother of four, and a woman whose faith remains the foundation of every decision she makes.
Her greatest passion isn’t building businesses. It isn’t building an academy. It’s building people. Because when people discover who they truly are, they gain the confidence to change the world around them.
See what others are saying…
Over 140+ ★★★★★ Reviews and counting…
Check out all the reviews on Google and see the amazing things that so many others are saying about Alette Winckler.
Chantél Röttcher
Becoming part of SA Image has truly been a life-changing journey! From the moment I started, I was filled with excitement and new hope and dreams — and the experience exceeded every expectation. The knowledge and wisdom shared through their detailed manuals have been absolutely priceless, shaping not only my understanding of image consulting but also my confidence and really uplifted and boost the purpose and passion I have.
I’m beyond grateful for the amazing sisters I met along the way — inspiring, supportive, and full of heart. Together, we learned, laughed, and lifted one another up. This community is something special. 💕
As I look ahead, my heart is full of gratitude and joy for the endless possibilities that await. I walk into this chapter feeling empowered, equipped, and truly blessed. Glory to God!!
I want to do more courses with them, the material given to me is EVERYTHING I need to become my utmost best version and successful!
Thank you, SA Image, for shaping me into the woman and professional I am becoming. 🌸
Karen du Preez
I am overflowing with gratitude after completing the SA Image Academy Image Consulting Course. This journey has been truly life-changing — not only in what I’ve learned about image and style, but in how it’s deepened my understanding of identity and purpose in God’s image.
The course exceeded my expectations with its professional structure, practical content, and heart-centered approach. The balance of technical knowledge, emotional intelligence, and personal transformation truly sets SA Image apart.
I leave equipped, inspired, and excited to help others discover their beauty and confidence from the inside out.
Delsha R L Tinarwo
Let’s face it, the fashion industry is one that the enemy has, to a significant extent, captured and used to promote all forms of wickedness. If you are to enter this industry as a child of God, I would highly recommend that your foundation be a godly one.
Which is why I will always recommend the SA Image Academy International. It is grounded in the word of God, it has great quality material that will set you up for success in the industry, and continuous support as you navigate the journey.
I cannot recommend this school enough, especially if you are a child of God. Absolutely worth it!
Yolanda Eksteen
I absolutely loved my experience with the South African Image Academy.
The instructors were so knowledgeable and passionate, which made the learning journey inspiring and enjoyable.
The course was thorough and packed with valuable insights that I know will serve me well going forward.
Grace Kariuki
Attending SA Image Academy in Somerset was one of the best decisions I’ve ever made.
Travelling all the way from Kenya was worth every mile — this course didn’t just teach me about image consulting, it transformed the way I see myself and how I present to the world.
The training was insightful, empowering, and deeply personal. I leave not just with skills, but with a renewed sense of purpose and confidence. Forever grateful for this life-changing experience!
Clarice Visser
This has truly been one of the most enriching courses I’ve ever done.In the depths of motherhood, this comprehensive online course gave me a sacred pause—a moment to stop and build my own heart.
It reminded me of who I am: created in His image, designed to reflect Him in every season. And oh, it’s colourful!
No matter what season you’re in, there’s nothing quite like investing in a solid identity and learning to feel truly confident in it.
My friend, take the leap. Book your spot—you won’t regret it.
Tebello Letsie
SA Image academy is the best in the game!
I’m glad I did my image consulting course with them, they have a wide range of courses to best suit your individual interests and the quality of the learning material is excellent.
Ciska Jansen
Being a member of SA Image Sisterhood is invaluable. SA Image Academy not only offers the best up-to-date course content in the industry they offer continuous refresher and updated content to help keep you current as an image consultant.
The first of its kind Pocket Stylist app is an amazing tool to leave in the hands of my clients making each one’s individual style journey easier.
Their continued support and encouragement has certainly helped me build my business.
Grady Zeeman
What an incredible course! Learning about styling, colour, and so much more was fascinating. The growth I have experienced was even more valuable.
Thank you to the beautiful group of ladies who supported me with so much love.
Mirka Barnard
This course changed me from the inside out. I loved every minute. It pushed me, it shifted my mindset and it gave me a new perspective on things. I have learned so much.
These are principles that can be implemented for the rest of my life. Thank you Alétte and team for the opportunity.
Our Objective
At The South African Image Academy International, our objective is YOU — your growth, your calling, your confidence, and your success. We exist to create a safe, powerful, and nurturing environment where you are inspired, equipped, and empowered to become the Image Consultant you were born to be.
Transformation begins within, which is why our training goes far beyond technical skills. We develop the whole person — your identity, confidence, leadership, and wellness — so that your impact is strong, lasting, and influential.
Rooted in excellence, integrity, and Kingdom purpose, SAIAI is dedicated to supporting you every step of your journey. Here, you don’t just acquire a skill.
You rise. You grow. You step into your calling.
Magazines Styling Projects
Cover page styling: Intiem (cover page styling), Huisgenoot / You / You Diets, LIG Tydskrif/ Vrouekeur
Shootstyling: Huisgenoot/YOU, LiG, SARIE, YOU Diets, Huisgenoot Wendiëte, Finesse, Vrouekeur, Rooi Rose and Get It Magazine
Personal Appearances
SABC 2, OFM, R2000, RSG, Cosmopolitan Magazine, Get It Magazine, aitSA! (Online styling programme), Hou op Wegsteek! (Makeover programme on VIA)
Corporate Clients
The Institute of International Auditors, INSETA, Aveng Mining, Spar, Medi-Clinic, Sanofi Aventis, Attooh, Die Burger, ABSA, De Lau Wellness, 4D Health, The Eye Hospital, Investec, Deloitte & Touche, Transnet, PEP, PSG, Redefine Properties and many more!