Eyemage Course

Eye-mage Course

Since the course will be customised to your specific needs, a custom date will be setup and confirmed.

Cost: R7 500

Payment: full payment is required to book your seat
Payments are non-refundable, but transferable.

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The above price includes:

Training fee
Training hand books

A discounted rate for membership to the IPIA
Certification with stamp of approval from SA Image Academy as an Eyewear Stylist

Coffee, tea and snacks during breaks
Excludes accommodation and lunch

Course Outline

Day 1:	Company Brand Management	Part 1	The importance of first impressions
Day 1:	Employee Brand Management	Part 2	Dress code for different professions
Day 2:	Client Management & Choosing Frames	Part 3	Face shapes and theory of the 10 different ones
Day 2:	Choosing the Correct Colours	Part 4	Basic colour theory is necessary to ensure the optometrist choose the right frame for the client
Day 2:	Etiquette & Body Language	Part 5	Handshakes and introductions

Syllabus Outline

Part 1:

Company Brand Management (Day 1)

The importance of first impressions
The corporate hierarchy
The company brand and its objectives
Modes that create first impressions
Presenting yourself inside and outside the office
Reasons to improve your image
Managing appearances

Part 2

Employee Brand Management (Day 1)

Dress code for different professions
The correct image for your industry
Your brand
The fit of your uniform (if applicable)
Business casual (if applicable)
Focal points
Grooming - skin care, nails, teeth
Image breakers
Extended image

Part 3

Client Management & Choosing Frames (Day 2)

Face shapes and theory of the 10 different ones
The correct process of choosing frames for different face shapes
Practical work
Client contact
Making a sale and total image

Part 4

Choosing the Correct Colours (Day 2)

Basic colour theory is necessary to ensure the optometrist choose the right frame for the client

Part 5

Etiquette & Body Language (Day 2)

Handshakes and introductions
E-mail etiquette
Telephone etiquette
Respect in the workplace
Practice etiquette

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