Eye-mage Course
Training Dates:
Since the course will be customised to your specific needs, a custom date will be setup and confirmed.
Cost: R7 500
Payment: full payment is required to book your seat
Payments are non-refundable, but transferable.
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The above price includes:
- Training fee
- Training hand books
- A discounted rate for membership to the IPIA
- Certification with stamp of approval from SA Image Academy as an Eyewear Stylist
- Coffee, tea and snacks during breaks
- Excludes accommodation and lunch
Course Outline
Day 1: | Company Brand Management | Part 1 | The importance of first impressions |
Day 1: | Employee Brand Management | Part 2 | Dress code for different professions |
Day 2: | Client Management & Choosing Frames | Part 3 | Face shapes and theory of the 10 different ones |
Day 2: | Choosing the Correct Colours | Part 4 | Basic colour theory is necessary to ensure the optometrist choose the right frame for the client |
Day 2: | Etiquette & Body Language | Part 5 | Handshakes and introductions |
Syllabus Outline
Part 1:
Company Brand Management (Day 1)
- The importance of first impressions
- The corporate hierarchy
- The company brand and its objectives
- Modes that create first impressions
- Presenting yourself inside and outside the office
- Reasons to improve your image
- Managing appearances
Part 2
Employee Brand Management (Day 1)
- Dress code for different professions
- The correct image for your industry
- Your brand
- The fit of your uniform (if applicable)
- Business casual (if applicable)
- Focal points
- Grooming - skin care, nails, teeth
- Image breakers
- Extended image
Part 3
Client Management & Choosing Frames (Day 2)
- Face shapes and theory of the 10 different ones
- The correct process of choosing frames for different face shapes
- Practical work
- Client contact
- Making a sale and total image
Part 4
Choosing the Correct Colours (Day 2)
- Basic colour theory is necessary to ensure the optometrist choose the right frame for the client
Part 5
Etiquette & Body Language (Day 2)
- Handshakes and introductions
- E-mail etiquette
- Telephone etiquette
- Respect in the workplace
- Practice etiquette