Eyemage Course

Eye-mage Course

Since the course will be customised to your specific needs, a custom date will be setup and confirmed.


Cost: R7 500

Payment: full payment is required to book your seat
Payments are non-refundable, but transferable.
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The above price includes:

  • Training fee
  • Training hand books
  • A discounted rate for membership to the IPIA
  • Certification with stamp of approval from SA Image Academy as an Eyewear Stylist
  • Coffee, tea and snacks during breaks
  • Excludes accommodation and lunch

Course Outline


Day 1:

Company Brand Management

Part 1

The importance of first impressions

Day 1:

Employee Brand Management

Part 2

Dress code for different professions

Day 2:

Client Management & Choosing Frames

Part 3

Face shapes and theory of the 10 different ones

Day 2:

Choosing the Correct Colours

Part 4

Basic colour theory is necessary to ensure the optometrist choose the right frame for the client

Day 2:

Etiquette & Body Language

Part 5

Handshakes and introductions

Syllabus Outline

Part 1:

Company Brand Management (Day 1)

  • The importance of first impressions
  • The corporate hierarchy
  • The company brand and its objectives
  • Modes that create first impressions
  • Presenting yourself inside and outside the office
  • Reasons to improve your image
  • Managing appearances

Part 2

Employee Brand Management (Day 1)

  • Dress code for different professions
  • The correct image for your industry
  • Your brand
  • The fit of your uniform (if applicable)
  • Business casual (if applicable)
  • Focal points
  • Grooming - skin care, nails, teeth
  • Image breakers
  • Extended image

Part 3

Client Management & Choosing Frames (Day 2)

  • Face shapes and theory of the 10 different ones
  • The correct process of choosing frames for different face shapes
  • Practical work
  • Client contact
  • Making a sale and total image

Part 4

Choosing the Correct Colours (Day 2)

  • Basic colour theory is necessary to ensure the optometrist choose the right frame for the client

Part 5

Etiquette & Body Language (Day 2)

  • Handshakes and introductions
  • E-mail etiquette
  • Telephone etiquette
  • Respect in the workplace
  • Practice etiquette

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