About Us

The South African Image Academy (SAIA) is one of the country’s most highly regarded image consulting training institutes, offering a wealth of skills, knowledge, and materials to all those eager to reinvent not only their career, but also their personal style. 

Who we are

The South African Image Academy (SAIA), under the dynamic leadership of the incomparable Aletté Winckler, provides top-notch training to would-be stylists and image consultants worldwide.  Driven by purpose and fueled by passion, our team will call out the gold on your journey to success.

SA Image Academy Values:


–  Putting God first 

–  Living by the Word 

–  Hosting a Kingdom Culture 


–  Empowering People

–  Wild Generosity

–  Coming against every challenge in the Opposite Spirit


–  Speaking Truth and Life

–   Celebrating People & Successes

–  Learning from Mistakes

Work & Play

–  Pursuing Excellence

–  Planning with Precision

–  Executing with Flexibility

–  Doing serious business, while having fun

What is Image Consulting?

Image consulting is personal guidance and how to build a wardrobe in a cluster to create a variety of outfits in an affordable manner. An image consultant takes the client through a style and colour consultation, shopping and etiquette in order to promote their personal brand, as part of promoting themselves. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the visible representation of telling of your story, and how it reflects your conduct, behaviour, communication and attitudes.


Why choose us?

Since we make it our mission to constantly monitor and stay on top of the latest trends in the industry, our students can expect course content and material that is up-to-date and excessively interesting. Furthermore, an extensive range of top-quality, state-of-the-art product samples complements the course; for you to enjoy both at home and during your consultations.


Who qualifies?

You don’t have to qualify for our course as a style guru or a flavoured fashionista. Neither will we label you according to your business background. However, we advise that individuals enrolling in this course are older than 18, have finished their schooling and consider whether they truly enjoy working with people and are willing to learn.  Much positive energy, rounded off with a touch of entrepreneurial skill, will count in your favour.


Career/change at any age

 Image consultancy is one of the few professions offering individuals the chance of earning a professional income from school, leaving age right through well as past the standard retirement period. Most of your clients might fall into a mature group simply because people seem to relax a little and relate better with their peers the older they become.
Are you tired of the rat race? Maybe it’s time to make the change and pursue the career of your dreams!


Not just an Image Consultant…

Image consultancy is a career that allows you to start small and gradually grows as you build your skills base at a pace that’s right for you. Its versatile nature allows it to easily link with many other careers and businesses, including beauty therapy, hairstyling, make-up artistry, fashion styling and retail, career counselling, life coaching, blogging, vlogging, journalism and business mentoring, amongst others.

Many consultants build their businesses on a part-time, home-based model. For many of these consultants, the need to expand beyond this model never arises – even when they move toward a more corporate image. Remember, this is your chance to make a change – not only in your own life but also in many others around you. Make it count.

Top 10 Reasons
to Enrol with SA Image Academy

1.⁠ ⁠Innovative Style and Colour APP (Pocket Stylist): Our cutting-edge approach to image consulting allows clients to access their styles and colours on their phones instantly. The state-of-the-art Pocket Stylist enhances the learning experience and serves as a valuable reference tool for clients post-consultation.

2.⁠International Certification: SA IMAGE is proudly internationally certified by the AICI (Association of Image Consultants International), ensuring a globally recognised standard of excellence.

3.⁠ ⁠Comprehensive Take-Home Materials: Enhance your learning with high-quality and extensive take-home materials, complementing the course content for a well-rounded educational experience.

4.⁠ ⁠Dynamic Course Content Updates: We continuously update course content to ensure our students receive the latest insights, keeping them at the forefront of the image consulting industry.

5.⁠ ⁠Business Ready: Graduates from The South African Image Academy are fully equipped to kickstart their independent consulting businesses, with the option to use our name for added credibility.

6.⁠ ⁠Stringent Qualification Process: Upholding high standards, we qualify our consultants only after they have completed post-course assignments, ensuring excellence in image consulting.

7.⁠ ⁠Flexible Training Methods and Payment Options: We understand financial constraints and provide trainees with various training methods and payment options, making education accessible.

8.⁠ ⁠Extended 2-Week Course with Lifelong Mentorship: Our comprehensive 12-day course, longer and more intensive than many in South Africa, is coupled with lifelong mentorship, providing ongoing support for our consultants.

9.⁠ ⁠Holistic Business Training: Beyond styling, our curriculum covers essential marketing and business management aspects, empowering you to run your consulting venture successfully.

10.⁠ ⁠Exceptional Foundation Course: SA Image Academy’s course provides an excellent foundation for starting a business in image consulting. With our comprehensive training, there’s no need to seek additional training from other consulting companies.

Enrol with SA Image Academy today and embark on a transformative journey in the dynamic field of image consulting!

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