ST-eye-LEd
Image Course
STeyeLED Course
Elevate your optometry practice with the STeyeLED Course, designed to master the art of creating a compelling business image and providing personalized frame recommendations for every face shape, ensuring customer satisfaction and loyalty.
Cost:
R 3 000 Per Employee (Up to 4)
R14 000 Per Practise 1- 5 Enrolments
R20 000 Per Practice 1-8 Enrolments
Payment:
Full payment is required to get your login details.
Payments are non-refundable, but transferable.
The above price includes:
- Training fees
- Access to Online Training Platform
- Quizzes and Tests to be marked
- Training E-Handbook
- Certification with stamp of approval from SA Image Academy
Who is this course for?
- Leaders overseeing operations
- Visionaries of the clinic
- Key supporting figures
- Vision specialists
- Sales champions
- Competent Optometrist Assistants
- Efficient administrative staff
How your company will benefit from this course:
In business, first impressions are akin to skilful ninja manoeuvres. Amidst fierce competition, failing to make a memorable impact risks fading into obscurity as potential clients gravitate towards rival offerings.
Yet, there is no cause for alarm. You possess the ability to craft a compelling business image that exudes success.
While some may view branding as an optional embellishment, akin to a cherry atop a decadent sundae, prioritising product perfection over brand development, the truth is that branding catalyses favour and loyalty within the business landscape. Embrace the power of branding to captivate and win over the hearts and minds of your audience. Let your brand identity soar to new heights.
Brand Image!
Picture this: you stroll into a store, and instantly, your brain’s like, “Yup, I’m into this.” That’s the power of brand image! From snazzy staff uniforms to a spick-and-span store, every detail shapes how customers see your business. It might sound shallow, but these little things are like secret handshakes with potential clients. Presentation is key, folks!
Now, let’s talk frames! In eyewear, picking the perfect frames for every face shape is an art. Each staff member brings flair when helping customers, adding that personal touch. It’s all about creating a fun and comfy experience for customers while they shop for frames, guided by a pro.
This course is a treasure trove of tips to jazz up your image, tailor-made for the eyecare industry. When your team dives into this course with SA IMAGE, prepare for a glow-up in appearance, manners, and sales skills. We’re here to coach your squad on wowing clients right from the get-go, from how they look to how they chat, like nailing those eye contacts and handshakes. And hey, let’s not forget that they’re your brand’s face, whether in the store or out and about.
We truly believe that investing in your team is investing in a bright future. We’re all about the nitty-gritty details, from keeping the store spick and span to answering every phone call with a smile. It’s all about those little things that make a big impact!
Syllabus Outline
Chapter 1:
In the initial chapter of this course, we’ll delve into the significance of first impressions and the dos and don’ts related to corporate image. Mastering these aspects within your practice can boost your sales by 50%. Individuals are actively seeking those who leave a positive impression and contribute to a sense of personal satisfaction. By having such employees in your practice, not only will it endure, but it will also flourish!
Chapter 2:
In the second chapter, we explore the concepts of line and design, with a crucial term to remember post this course: BALANCE. We also cover essential wardrobe items for both men and women.
Chapter 3:
Now, let’s dive into the intriguing aspect of comprehending face shapes and the significance of accuracy in suggesting the right frames for your patients’ faces.
Chapter 4:
Having a fundamental grasp of colour flow is becoming more advantageous in optometry. While we won’t require you to pinpoint a client’s exact position in the seasonal analysis, it can be transformative to identify whether they are cool, warm, clear, or muted. This knowledge is a game-changer.
Chapter 5:
Finally, it’s crucial to acknowledge that even if you’ve successfully matched your client’s frames to their face shape and chosen the right colours for their complexion, there’s one more vital aspect: STYLE PERSONALITY. Understanding why someone prefers a simple black metal frame, another opts for a red plastic frame, and yet another insists on round spectacles is key
Conclusion:
You will learn the significant connection between optometry and image consulting. In both fields, the aim is to provide clients with new lenses, albeit in Image Consulting, more metaphorically than literally. By looking through the right lenses to understand our true selves and recognise our value and worth, we can view others differently and more positively!
Enquire now
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