About Us
Transform Lives, Become a World-Changing Image Consultant
At The South African Image Academy International (SAIAI), we don’t simply train Image Consultants: we raise Leaders, Pioneers, and World Changers.
We are not the academy for someone who merely wants a certificate.
We are the academy for those who know they were born to make an impact.
For the one who wants to transform atmospheres, elevate confidence, restore dignity, and call out the gold in every person she encounters.
If that is you… You’ve found your home.
Who We Are
Our CEO, Aletté Winckler, returned from advanced training in the USA with absolute certainty:
SAIAI is WORLD-CLASS.
Our curriculum, methodology, transformation process, and results are on par with — and often surpass — those of global industry leaders. We stand tall with confidence because our excellence is intentional, our development is holistic, and our calling is divine.
And now, with our International Accreditation through ICOES, we are operating on an even higher level.
This accreditation marks us as a globally recognised, world-standard institution — giving our consultants international credibility, global opportunities, and professional authority unmatched on the African continent.
At SAIAI, we do more than teach technical skills.
We transform YOU first — your confidence, your identity, your voice, your leadership — so that you can transform others with authenticity, compassion, and conviction.
Our training weaves together professional mastery, personal growth, spiritual grounding, and business readiness, creating consultants who are not only skilled…
But powerful. Purposeful. Unstoppable.
We are the fastest-growing Image Academy in Africa, raising a generation of consultants who carry both competence and character, style and soul, expertise and empathy.
If you are ready to rise to a higher standard…
If you desire to serve with purpose, walk in excellence, and build a career that leaves a legacy…
If you want to be part of a global, internationally accredited movement that is reshaping the Image Consulting industry —
your journey starts here.
With us.
With SAIAI — where world changers are made.
SA Image Academy International Values:
GOD — Our Source, Our Standard, Our Why
- We put God first in every decision, every relationship, and every step we take.
- We live by the Word, aligning our actions with biblical truth, wisdom, and righteousness.
- We cultivate a Kingdom Culture where integrity, excellence, purpose, and honour reflect Christ in all we do.
OTHERS — Calling Out the Gold
- We empower lives and transform futures, equipping people to step into the fullness of who they were created to be.
- We serve with radical generosity, giving our best because people matter and transformation is our mission.
- We overcome challenges with resilience and grace, seeing obstacles as opportunities to grow, stretch, and rise.
US — The Heartbeat of Our House
- We speak life, truth, and encouragement, creating atmospheres where people flourish.
- We celebrate progress and victory, honouring every step of growth, big or small.
- We learn, grow, and evolve, turning every experience into wisdom that strengthens our academy and our impact.
WORK & PLAY — Excellence with Joy
- We pursue excellence as an act of worship — our work is ministry, and our standard is world-class.
- We plan with purpose and precision, stewarding time, talent, and resources with intention.
- We embrace flexibility and adaptability, responding to change with creativity, courage, and a willing spirit.
What is Image Consulting?
Image Consulting is a holistic and transformative profession that empowers individuals, professionals, and organisations to align their appearance, behaviour, and communication with their personal or corporate goals. It goes far beyond clothing, weaving together style, colour, body language, etiquette, personal branding, and even mindset to create a powerful, authentic presence.
At its core, Image Consulting helps people and companies present the best, most accurate, and most strategic version of themselves to the world. Whether guiding an individual through a style transformation or equipping a corporate team with a unified professional standard, Image Consulting is about influence, confidence, and clarity of identity.
As an Image Consultant, you provide personalised or organisational guidance in areas such as wardrobe building, colour analysis, corporate dress code development, professional behaviour, communication skills, and even online presence, ensuring that every client’s outer image reflects their inner value, mission, and goals.
Key Aspects of Image Consulting
1. Appearance & Style
- Developing a signature style that reflects identity and intention
- Curating functional wardrobes for lifestyle or corporate environments
- Figure and fit analysis
- Understanding colours, proportions, and design elements
2. Colour Analysis
- Identifying colours that enhance complexion, personality, and brand message
- Supporting consistent visual identity for individuals and organisations
3. Personal & Corporate Branding
- Crafting visual and behavioural identities that tell a unique story
- Aligning the image with career goals or business objectives
- Enhancing reputation, authority, and professional presence
4. Communication & Presence
- Mastering non-verbal cues and body language
- Public speaking and presentation skills
- Professional etiquette: handshakes, introductions, meetings, and digital communication
5. Etiquette & Protocol
- Social and business etiquette for diverse environments
- Corporate standards and dress codes
- Polished behaviour for in-person and virtual interactions
6. Mindfulness, Confidence & Growth
- Supporting clients through mindset, resilience, and goal-setting
- Building inner confidence that radiates outward
- Ensuring image aligns with purpose, identity, and future aspirations
Who uses Image Consultants?
Individuals
- Professionals seeking career advancement
- CEOs, executives, entrepreneurs, politicians, performers
- People navigating life transitions (weight loss, postpartum, menopause, new careers)
- Anyone wanting to build confidence, clarity, and polished personal branding
Corporations
- Companies wishing to standardise employee presentation
- Teams requiring branding alignment and client-facing professionalism
- Organisations seeking cohesive dress codes, etiquette training, and communication standards
- Businesses wishing to elevate corporate culture through appearance and behaviour
In Essence…
Image Consulting is about presenting the best version of yourself — or your organisation — with intention, excellence, and authenticity. It is a powerful blend of psychology, communication, style, branding, and human connection. It transforms lives, elevates careers, strengthens corporate identity, and creates lasting impact.
01.
Why Choose Us?
At The South African Image Academy International, we don’t just teach Image Consulting: We Pioneer It. Our training stays ahead of global industry trends, offering content that is fresh, relevant, and profoundly transformative. Every student has access to premium, state-of-the-art tools, colour systems, and product samples that elevate their skill set from day one. Whether you’re studying at home or consulting with clients, you will be empowered with everything you need to deliver excellence. We equip you not only with knowledge but with confidence, clarity, and world-class resources to create life-changing results.
02.
Who Qualifies?
This course is for those who feel called to make a difference; the encouragers, the visionaries, the ones who see potential in others and wish to bring it out. You don’t need a fashion background; you need a heart for people, a willingness to learn, and the courage to grow. We welcome anyone over 18 who is ready to build a meaningful career rooted in purpose, transformation, and authenticity. If you bring passion, positivity, and a teachable spirit, we will guide you to become a confident and impactful Image Consultant.
03.
Career-change at Any Age
Image Consulting is a versatile and influential profession that welcomes people at any stage of life; whether you’re fresh out of school or reinventing your career at 40, 50, or beyond. This field allows you to earn a professional income while helping others gain confidence and clarity. While many clients may be more mature and naturally gravitate towards consultants in their own life stage, the beauty of Image Consulting is that it caters to every age, season, and story. If you’re longing for a career that combines creativity, influence, and genuine impact, now is the perfect time to leave the rat race and pursue your purpose. Your dream career awaits, and we are here to help you build it.
Not just an Image Consultant…
Image Consultancy is not just a career—it’s a transformative journey that allows you to evolve at your own pace, building skills that empower you to make a difference. Whether you’re a school leaver dreaming of becoming an influencer, someone looking to switch careers, or someone eager to leave a lasting impact on others, this versatile profession opens doors to endless possibilities. It integrates with various fields, including beauty therapy, hairstyling, makeup artistry, fashion styling, life coaching, blogging, vlogging, career counselling, journalism, and even business mentoring.
Many consultants begin their journey with a part-time, home-based business model, creating a sustainable and flexible career. For others, this foundation grows into a larger, more corporate image, supported by the skills and values they’ve cultivated. With the South African Image Academy International, you’re not just learning a profession—you’re gaining the tools to change your life and inspire transformation in others. It’s your chance to make an actual impact, build a meaningful career, and become the consultant who leaves beauty, confidence, and empowerment everywhere you go. Make it count.
WHY CHOOSE
SA IMAGE ACADEMY INTERNATIONAL
(Proudly Internationally Accredited through ICOES)
1. International Accreditation (ICOES) - Global Recognition & Professional Credibility
SA Image Academy International is fully accredited through ICOES, giving your qualification international weight.
Benefits:
- Globally recognised certificate
- Enhanced client trust and career credibility
- Opens international doors and opportunities
- Validates your training through an external, respected body
2. Innovative Pocket Stylist App — Technology that Sets You Apart
Our Pocket Stylist App brings personal colour and style consulting into the digital era, allowing clients to access their palettes directly on their phones for long-lasting value.
3. Global Pioneers in Professionalising the Industry
SAIAI is leading the movement to have Image Consulting officially recognised by the South African government — making South Africa the first country in the world to acknowledge the profession formally.
4. Premium Take-Home Materials for Long-Term Success
You receive beautifully designed, high-quality study and client materials that support your learning and empower your consulting career from day one.
5. Constantly Updated, Forward-Thinking Curriculum
Our course content is regularly refreshed to keep you up to date with global industry trends, ensuring your training remains modern, relevant, and leading-edge.
6. Business-Ready Qualification with a Powerful Brand Behind You
Upon graduation, you are fully equipped to launch your own Image Consulting business — supported by the credibility of our internationally recognised name.
7. High Standards Through a Stringent Qualification Process
Our graduates meet rigorous professional expectations through post-course assignments that ensure readiness, excellence, and confidence in real-world application.
8. Flexible Training Formats & Accessible Payment Options
Online or in-person — we offer flexible training options and multiple interest-free payment plans to make professional education accessible to everyone.
9. Extended 2-Week In-Person Course + Lifelong Mentorship & Support
Our immersive two-week course offers exceptional depth and transformation, followed by lifelong mentorship, ensuring you never walk your career journey alone.
10. Holistic Development: Personal, Professional & Wellness Training
Our curriculum extends beyond style — incorporating Personal Development, Business Building, and Wellness principles to equip you as a whole, empowered consultant capable of serving clients holistically.
Enrol with The South African Image Academy International today and begin your transformative journey in the dynamic world of Image Consulting—where image, personal development, and wellness meet!